Valentine's Daddy

This is a letter, slightly edited, that I sent to the CEO of one of the grocery stores where I shop regularly. Tell me what you think:

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Dear Sir:

I am a regular customer at the _____ store located in the _______ area. Yesterday – Valentine's Day – I went to that same store to purchase some last-minute items for my wife and for my two daughters. A couple of weeks earlier, I had brought my wife some flowers, and my daughters were excited that I might do the same for them.

I found a large and varied display of flowers, and was pleased with their quality and price. After getting a few other items, I went through the checkout stand and noticed, as I have many other times, that there are a number of magazines displayed near each checkout stand. The covers of most of these magazines are plastered with pictures of scantily clad women in alluring poses, many of which are frankly pornographic.

As I went through the checkout aisle, averting my eyes, I thought about an article I had read earlier that day about the harm done to women – particularly young women – when society convinces them that the most important attribute they can possess is "sexiness." I thought about the numerous times that I have brought my girls through those same checkout aisles and been embarrassed to have them see such exploitative photographs.

I hope to raise my girls in such a way that they will know their own inherent worth. It is not easy to teach this concept in any circumstance, but particularly difficult when objectification of women is so prominently – indeed, unavoidably – displayed.

Please make arrangements – such as removing the magazines from at least one checkout aisle in the store – that will make shopping more family-friendly. It occurs to me that having such a family-friendly checkout aisle in every one of your stores would be a valuable advertising advantage.

Sincerely, etc.